Rick’s Success Story: How Suite Edge Thrived with Divi

In this blog post, we bring you an inspiring success story of Rick Warda, the owner and president of Suite Edge, a digital everything agency based in Florida. Rick shares his journey in the WordPress and Divi space, highlighting how he leveraged the Divi ecosystem (as well as Divi Engine plugins) to build and grow his business. This story is a testament to the power of determination, innovation, and the right tools.

Meet Rick Warda

Rick Warda is a seasoned professional in the digital space with over 15 years of experience. As the owner and president of Suite Edge, Rick oversees a team dedicated to marketing, web development, and custom software solutions, including CRM-based tools and KPIs to help businesses thrive. Suite Edge, as its name suggests, provides a comprehensive suite of services designed to give businesses a competitive edge.

Suite Edge Services

The Journey into Divi and WordPress

Rick’s journey began in the mid-2000s, with a strong focus on database programming and Microsoft technologies. Over the years, he transitioned into the world of web development and digital marketing, recognizing the growing importance of a robust online presence for businesses.

Rick’s quest for versatile and powerful web design solutions led him to Divi, a popular WordPress theme and builder by Elegant Themes. The flexibility and customization options offered by Divi allowed Rick and his team to create dynamic and complex websites for their clients.

Embracing the Divi Ecosystem

The turning point for Suite Edge was discovering Divi Engine’s suite of plugins. These plugins extended the capabilities of Divi, enabling Rick to address more advanced design and functionality requirements for his clients. Here are some key plugins that played a significant role in Suite Edge’s success:

  1. Divi Machine: This plugin allowed Suite Edge to create custom post types and dynamic content, leveraging the power of Advanced Custom Fields (ACF). It was instrumental in building content-rich websites with complex structures.
  2. Divi BodyCommerce: Enhancing WooCommerce shops using Divi, this plugin provided tools to refine user experience, optimize product displays, and streamline the checkout process. It significantly improved the e-commerce capabilities of Suite Edge’s projects.
  3. Divi Ajax Filter: This plugin introduced real-time filtering capabilities for products, categories, tags, and other content. It offered a seamless browsing experience for e-commerce sites, making it easier for users to find what they were looking for without page reloads.
  4. Divi Form Builder: Creating custom forms within Divi became effortless with this plugin. It supported various form field modules, spam protection, email notifications, and database saves, making it a versatile tool for client projects.

Overcoming Challenges and Looking Ahead

Rick acknowledges that the journey wasn’t without its challenges. The digital landscape is constantly evolving, and staying ahead requires continuous learning and adaptation. However, the support from the Divi community and the robust documentation provided by Divi Engine helped Rick navigate these challenges successfully.

Looking ahead, Rick is excited about the future possibilities with Divi and Divi Engine plugins. He plans to explore more advanced features and integrations to further enhance the services offered by Suite Edge.


Rick’s success story with Suite Edge is a powerful example of how leveraging the right tools and technologies can transform a business. By embracing the Divi ecosystem and utilizing Divi Engine’s plugins, Rick was able to provide superior web development and marketing solutions to his clients, driving growth and success.

For those inspired by Rick’s journey, we encourage you to explore the possibilities with Divi and Divi Engine. Whether you’re a web developer, a digital marketer, or a business owner, the right tools can help you achieve your digital dreams.

Explore more from Divi Engine