Even though the vast majority of your business is run online, there are real-world implications for everything you do on the internet. Fortunately, as a small business owner, running your business online is easy when you use the right tools, products, services, and software. Keep reading for a few quick tips on things you can do to ensure the success of your business both on and off of the web.

1. Make the e-shopping experience a seamless one

If you have an online shop, don’t underestimate the power of plug-ins that can help you customize and style the e-commerce experience for your customers. The Divi Engine WooCommerce plug-in is for you if you want a custom site that is rivaled by none. Not only do you get the option to create a visual that your customers can’t help but notice, you can also create a unique cart icon and make virtually any other modification you can imagine. This can lead to greater conversion rates and happier customers.

2. Establish your legal entity

As your business grows, you need to protect yourself, your employees, and your customers from issues that will, inevitably, arise. One way to do this is by establishing your LLC. According to GrowthLab, an LLC protects you by allowing you to maintain separate bank accounts and property owned by your business. You also won’t be personally liable for recklessness by your employees. If you have yet to register your company with the state, you can look into using a formation service, such as Zen Business. Your Zen Business contact will offer professional support as you go through the motions of establishing your business entity.

3. Institute workflow processes

Using workflow software helps you automate many processes. Many allow you to get through human resources, IT, and management functions seamlessly. This can save time and, more importantly, help you keep up with where everything is in your company’s pipeline. There are many different workflow management software programs available. Do your research to find one that has the capabilities your company needs.

4. Keep your site safe

While your website is unquestionably something you want available publicly, not all of the information on it should be. So, how do you keep the “backend” of your site safe from prying eyes? You password protect it! The Protect Plug-In can help you protect as many or as few spots of your website that you don’t want compromised.

5. Stay active on social media

Your website is crucial to your business’s existence, but so too is your social media presence. In as little as 30 minutes each week, you can plan postings on all of your social media sites for the next seven days. Later is a popular option that can even help you come up with new hashtags (which are important in how your customers find posts about your topics) and find out when your customers are most engaged.

6. Use a CRM

If you want to improve your customer service and customer satisfaction rates, boost customer retention, generate new business, and make your products and services more accessible all while boosting your marketing intelligence, you need a customer relationship management software. SuperOffice explains a CRM can do all of this and more while reducing your cost and increasing your sales. A CRM is essentially a central spot to store information pertinent to your customers so that you can be more responsive and reactive to their needs.


Many small business owners think that publishing a website on the internet is all they need to create success. The truth is that there is much more to it than that. However, everything you do online affects your brick-and-mortar, so don’t just launch your site and leave it to chance.

Gloria Martinez

Gloria Martinez loves sharing her business expertise and hopes to inspire other women to start their own businesses and seek promotions in the workplace. She created WomenLed.org to spotlight and celebrate women’s achievements.