A selection of features used
The site has a strong visual identity. It is well branded, eliquid use of imagery and introduction leaves the user in no doubt as to what the site is about. You can increase or decrease the amount of Nicotine as well as no. of items you want with a simple option provided at the bottom of the product. They have a nice BUY button to see the cart.
I love the product description page, it is really unique and nicely designed. The layout is so simple but very effective. It is clean with a flawless look, and someone without any technical background would definitely appreciate it.